Lauterbach & Amen - Benchmarking Report
Mid-sized public accounting firm Lauterbach & Amen was looking to break into a new segment, libraries. They were slated to exhibit at a big library conference and needed to do something different to get the attention of prospective clients. We suggested a benchmarking study, which would both position L&A as a resource and promote its services. Gaskill Creative developed and executed a qualitative survey, mined public records for financial data, provided concept development for the end product, oversaw design, and handled production of the final report for distribution at the conference.